Apply game concepts to a marketing plan Develop and launch your first gamification campaign Analyze your data to build marketing strategies Boost your marketing with a gamification strategy Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play! This friendly guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated. Whether you're a start-up business or an established leader in your market, you'll find great ideas and valuable help to develop and implement gamification marketing. Inside... Getting why gamification works Rewarding your customers Understanding game development lingo Collecting and analyzing data from your game Interpreting consumer behavior Trying different types of games Working with game developers