Sustainability is vital to an ecotourism destination in terms of planning and development. Sustainable tourism brings societal prosperity, enhances the quality of life, improves the situation and ensures that resources are available. Yet there has been little focus on the ecotourism destination, especially on Lower Kinabatangan as a sustainable premier ecotourism destination from the perspectives of key tourism stakeholders – ecotourists, tour operators/ lodges and local communities. A unique sustainable ecotourism book that you cannot miss. This book presents a holistic and sound approach in sustainable ecotourism featuring significant aspects of ecotourism –ecotourism attributes, quality of ecotourism experiences, practices of responsible tourism, responsible guidelines and sustainable framework for the ecotourism destination. These are valuable knowledge to tourism academics and practitioners and has managerial implications and academic contributions.